Korean Wave| Cultural Translation of K-Pop Among Asian Canadian Fans

Kyong Yoon


Drawing on qualitative interview data, this study examines the cultural translation of K-pop in Canada. By focusing on Canadian youth of Asian descent, who are relatively marginalized in the dominant Canadian mediascape yet considered a main segment of K-pop fandom in Canada, the study closely examines how racial and affective affinities of K-pop are translated and negotiated by young fans. In the study, young Asian Canadian fans challenged the racial stereotyping of K-pop as the other of dominant Western pop culture by positively redefining racial meanings attached to K-pop. Meanwhile, they affectively identified with K-pop idols via the extensive use of social media, and thus internalize a particular mode of subjectivity through which individuals willingly seek the model of a self-developing, entrepreneurial self.


K-pop, idols, Asian Canadian youth, cultural affinity, race, neoliberal affect, social media, transcultural fandom

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