Sun, Zhen, Macau University of Science and Technology, Macao
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Vol 7 (2013) - Articles
Cultural Values Conveyed through Celebrity Endorsers: A Content Analysis of Chinese Television Commercials
Abstract PDF
ISSN: 1932-8036
EDITORIAL STAFF
Frank Miuccio
IT Director
Kenalyn Caron Ang
Caitlin Dobson
Sabrina Goodman
Jillian Kwong
Calvin Liu
Anna Loup
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Assistant Editors
ISSN: 1932-8036