Cheng, Ya-Chung, Ikea Co. at Taiwan, Taiwan, Province of China
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Vol 12 (2018) - Articles
Positive or Negative? The Influence of Message Framing, Regulatory Focus, and Product Type
Abstract PDF
ISSN: 1932-8036
EDITORIAL STAFF
Shadee Ashtari
Sarah Nehemiah
Jillian Verzwyvelt
Sui Wang
Josh Widera
Assistant Editors
ISSN: 1932-8036