The Propaganda Model in the Early 21st Century (Part I)
This two-part article explores Herman and Chomsky’s propaganda model from diverse angles, with the aim of deepening its current dynamism and validity for explaining mass media production and content in advanced capitalist democracies. Part I of the contribution studies the contemporary relevance of the five components or “filters” that comprise the model, relates them to ongoing sociohistorical developments, and focuses on the different interactions affecting the media in the context of power relations. It then analyzes the situations in which the spectrum of media opinion is more open. Part II focuses on the validity of the model for explaining news content both in countries other than the United States and on the Internet, as well as for explaining media products other than news. This is followed by an examination of the possibility of expanding and modifying the model by incorporating other factors, which may be considered secondary filters.