Korean Wave| K-Pop in Latin America: Transcultural Fandom and Digital Mediation

Benjamin Han


This article examines the transnational popularity of K-pop in Latin America. It argues K-pop as a subculture that transforms into transcultural fandom via digital mediation, further resulting in its accommodation into Latin American mass culture. The article further engages in a critical analysis of K-pop fan activism in Latin America to explore the transcultural dynamics of K-pop fandom. In doing so, the article provides a more holistic approach to the study of the Korean Wave in Latin America within the different “scapes” of globalization.


K-pop, fandom, Latin America, digital culture, Korean Wave

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