Venture Labor| Entrepreneuring the Good Life? ― Introduction

Laura Robinson


Drawing on Gina Neff’s concept of venture labor as the “explicit expression of entrepreneurial values by non-entrepreneurs,” this research brings together voices from multiple social science perspectives including communication, sociology, and media studies. Together, the contributors grapple with how the work of media making is changing with the introduction of new media technologies, the economic ideologies that support the work of the production of popular communication, and the precarity of media work in a digital media landscape. The authors ask, What are the risks and rewards of tying an increasingly insecure form of work to economic risks, opportunities, and rewards, on the one hand, and the good life, on the other hand?


self-branding, entrepreneurship, work, labor, e-journalism, new media industries, venture labor

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