Media Audiences| Is Print Really Dying? The State of Print Media Use in Europe
The controversy concerning the future displacement of print media is an ongoing dispute among stakeholders and academic experts. Based on the model of displacement or resilience of a given medium, this study explores the print media audience, primarily by comparing the time spent reading print media with that allotted to consuming their digital equivalents and other media. The study compares nine European democratic countries that have undergone the same technological changes but that also manifest disparate cultures that may explain variance in consumption patterns. The study’s main findings demonstrate that print media are still an important component of the new communications environment among European audiences. Reasons for print media’s resilience are suggested in the discussion.