Promotional Practices in News Programs: The Case of Spanish Public Television

Marina Santín, Rainer Rubira


This article analyzes how promotional strategies impact the news programs on Spain’s public television channel. It shows how promotional activity is often disguised as news, thus compromising journalistic work, and outlines how self-promoting practices originating in the private sector have been transferred to the state-owned audiovisual corporation.


Spanish public television, news, journalism, promotional strategies

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