Transnational Comparative Framing: A Model for an Emerging Framing Approach

Lei Guo, Avery Holton, Sun Ho Jeong


In light of continuing trends of globalization, media scholars are increasingly examining and comparing transnational issues. This study argues that although such research is timely and necessary, it requires a more structured approach. By analyzing existing cross-national framing studies, this study exposes gaps in the literature that a new model of approach proposed here could help fill. This transnational comparative framing model provides a framing pool for collecting generic, domestic, and issue-specific frames and proposes a three-dimensional framing matrix as a systematic framing codebook. Discussion of the model centers on its possible application to the analyzed cross-national framing studies to illustrate its ability to provide a more unified approach in this emerging area of research.

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