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Manuel Castells
USC Annenberg School for Communication
Larry Gross
USC Annenberg School for Communication
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Jennings Bryant
University of Alabama
Susan Douglas
University of Michigan
Oscar Gandy
Annenberg/ University of Pennsylvania
Kathleen Hall Jamieson
Annenberg/ University of Pennsylvania
Robin Elizabeth Mansell
London School of Economics
Alejandro Piscitelli
University of Buenos Aires
Marshall Scott Poole
University of Illinois, Urbana-Champaign
N. Bhaskara Rao
Centre for Media Studies, New Delhi
Ellen Seiter
USC Cinematic Arts
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Gustavo Cardoso
University of Lisbon
Josh Kun
USC Annenberg School
Jack Linchuan Qiu
Chinese University of Hong Kong
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Jonathan Aronson
USC Annenberg School
Sandra Ball-Rokeach
USC Annenberg School
Svetlana Balmaeva
Liberal Arts University
Howard S Becker
San Francisco
Yochai Benkler
Harvard Law School
Bruce Bimber
UC Santa Barbara
Pablo Javier Boczkowski
Northwestern University
William Dutton
Oxford University
Richard Dyer
University of London
Dilip Gaonkar
Northwestern University
Trudy Govier
University of Lethbridge
Larry Grossberg
University of North Carolina
James Hamilton
Duke University
Henry Jenkins
MIT
Steve Jones
University of Illinois-Chicago
Elihu Katz
Annenberg/ University of Pennsylvania
Douglas Kellner
UCLA
Marwan M. Kraidy
Annenberg/ University of Pennsylvania
Robert McChesney
University of Illinois, Urbana-Champaign
Toby Miller
University of California, Riverside
William John Mitchell
MIT
Peter R. Monge
USC Annenberg School
Thomas Nakayama
Arizona State University
Horace Newcomb
University of Georgia
John Durham Peters
University of Iowa
Dana Polan
NYU
Adam Powell
USC Engineering
Monroe Price
Annenberg/ University of Pennsylvania
Michael Renov
USC Cinematic Arts
Michael Schudson
UC San Diego
John Thompson
Cambridge University
Ingrid Volkmer
University of Melbourne
Simon J. Wilkie
USC School of Law
Barbie Zelizer
Annenberg/ University of Pennsylvania
Yuezhi Zhao
Simon Fraser University

University of Southern California

International Journal of Communication, Vol 2 (2008)

The Evolution of the Children’s Television Community, 1953-2003

J. Alison Bryant, Peter R. Monge

Abstract


Understanding the organizational history of the children's television community is essential to understanding why children’s television has evolved in the way it has. A theoretical model is developed that focuses on the evolution of communication networks linking the major organizational populations that comprise the children’s television community. Additionally, a stage model of community evolution is proposed that contains emergence, maintenance, self-sufficiency, and transformation phases. The model specifies the changing levels of competitive and cooperative networks that should occur in community evolution. Six hypotheses test the relative efficacy of competitive and cooperative networks across the four phases and the role of major environmental events. Data from interviews, network analysis, and historical records are combined to create networks representing the relationships among eight organizational populations over 50 years between 1953 and 2003. The analysis shows that the empirical data fit the curves specified in the theoretical model fairly closely. Also, several of the hypotheses are supported, including those that specify the preeminence of mutual networks over competitive ones in the early phases of the community, the increase in competitive networks with an increase in density, and the decline of both as the community entered a period of transformation, changing from the children’s television community into the children’s media community.

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