Sheer, Vivian C., Hong Kong
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Vol 2 (2008) - Articles
Intrinsic Characteristics of Health-Related Fear Appeals from Chinese Print OTC Ads: Implications for Fear Message Construction
Abstract PDF
ISSN: 1932-8036
EDITORIAL STAFF
Shadee Ashtari
Sarah Nehemiah
Jillian Verzwyvelt
Sui Wang
Josh Widera
Assistant Editors
ISSN: 1932-8036