Poniatowski, Kelly, Elizabethtown College, United States
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Vol 8 (2014) - Articles
I’m Not a Doctor, But I Play One on TV: The Effects of Context and Character Perceptions on Endorser Effectiveness
Abstract PDF
ISSN: 1932-8036
ISSN: 1932-8036
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ISSN: 1932-8036
ISSN: 1932-8036
