Reimagining Riben Guizi: Japanese Tactical Media Performance After the 2010 Senkaku/Diaoyu Boat Collision Incident

Yasuhito Abe


This article investigates a Japanese online participatory community, the Hinomoto Oniko project, that emerged after the Senkaku/Diaoyu boat collision incident of 2010 in the East China Sea. Drawing on tactical media as a conceptual framework, this study analyzes how the project challenged the prevailing meaning of a Chinese slur against the Japanese via tactical use of visual media and examines how its cultural and aesthetic performances were reproduced in the Japanese media landscape. This facilitates analysis of the implications of its cultural and aesthetic performances in a networked era.



tactical media, moe, history, Japan, China

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