Media Framing in Corporate Social Responsibility: A Korea–U.S. Comparative Study
This article discusses the different meanings of corporate social responsibility (CSR) conveyed in news articles across two different countries, South Korea and the United States. In a globalized society, the term CSR has become the center of intense public and practitioners' discussions. This article contributes toward the understanding of the status of CSR in an international context. Content analysis methods show that there are substantial cultural differences in news coverage between South Korea, a collectivistic country, and the United States, an individualistic country, in terms of framing corporate social responsibility issues. Further implications of this study were discussed.