Media and Propaganda| Jiangshanjiao, Do You Get Your Period?: Understanding Feminist Expressions Against State Propaganda in China

Abstract

In February 2020, the Communist Youth League introduced two virtual idols, Jiangshanjiao and Hongqiman, on Weibo to gain political solidarity during COVID-19. However, the move sparked massive criticism for using an animated female idol while ignoring the needs of female medical workers in the pandemic’s epicenter who lacked essential menstrual supplies. One post, “Jiangshanjiao, do you get your period?” went viral and was retweeted more than 100,000 times in several hours before being censored. The pushback eventually led to the league deleting its original announcement. Based on 1,106 posts and 10 interviews, this study explores the emotions expressed through Jiangshanjiao and how they inform feminist online engagement in China. Drawing on Sara Ahmed’s framework on emotions, the findings show that emotions expressed through Jiangshanjiao predominately circle around disgust and fear, which confront state propaganda, acknowledge the pervasiveness of sexual violence, and foster solidarity. Chinese feminism has been caught in the middle of misogyny and the strict control of activism. Reviewing Jiangshanjiao provides insights into how resistance has played out in the complicated gender politics in China.