K-Pop Fandom and Political Activism in Thailand’s 2020 Student Uprising

Abstract

Korean popular culture has taken the world by storm with the recent rise of Korean entertainment globally, such as Squid Game on Netflix and the Oscar Award-winning Parasite. Fans of Korean popular culture have formed coalitions in Asia, North and South America, and other parts of the world. These coalitions or fandom groups go beyond merely meeting up, exchanging paraphernalia, or posting photos of their pop idols on social media; their enthusiasm has thrived in the realm of social activism. This research examines K-pop fandom activities during Thailand’s 2020 Student Uprising, tracing the operationalization of fandom, the transfer of skills and affective fandom practices into political engagement, and the role of digital proficiency in their fan-driven, collective movement.