Watching Grey’s Anatomy as Sexual Assault Prevention? Examining Factors Related to College Students’ Attitudes and Intended Behaviors

Abstract

The present study aimed to explore the potential for using entertainment television within college sexual assault prevention programming. Factors that impact persuasiveness, including sympathy, empathy, transportation, perceived persuasive intent, perceived realism, and prior viewing were the particular focus. Participants (N = 199, 65% female) participated in an experiment wherein they watched one of two episodes of Grey’s Anatomy and then answered questions about their attitudes and intentions. Participants in the manipulation group reported greater no sex while intoxicated intentions (an aspect of consent) and protective drinking behavior intentions than those in the control group. The results provide preliminary evidence that television could be effectively used within sexual assault prevention programs. More specifically, stories should be used that encourage sympathy and are realistic. Television shows that are already familiar to students may be particularly beneficial, and the viewing context should facilitate transportation.