Deglobalization and Public Diplomacy

Juan-Luis Manfredi-Sánchez


Deglobalization is a current phenomenon. The downturn in global trade, the rise of populism and nationalism, and the new barriers to cosmopolitanism have led to the need to redefine the dynamics and scope of public diplomacy. Using Cull’s taxonomy, it is possible to observe how deglobalization is affecting different public communication strategies, deinstitutionalizing the profession, and jeopardizing best practices. Accordingly, this article attempts to explain why, because of growing mistrust and suspicion, these are complicated times for public diplomacy, whose ethos has been distorted by the political structures of deglobalization, and to confirm a basic trend: the growing relevance of global political communication for international relations.


public diplomacy, deglobalization, political communication, leadership, trust

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