Imaginaries About Brazil in the Media Consumption of LGBTIQ+ Immigrants and Refugees in the City of São Paulo

Authors

  • Hadriel Theodoro Superior School of Advertising and Marketing of Sáo Paulo (ESPM, São Paulo, Brazil)
  • Denise Cogo Superior School of Advertising and Marketing of Sáo Paulo (ESPM, São Paulo, Brazil)

Keywords:

LGBTIQ immigration, media, consumption, imaginary, representation

Abstract

This study analyzes the (de)construction of imaginaries about Brazil by LGBTIQ+ immigrants and refugees, and begins by examining their media consumption. The methodology uses a group of theoretical reflections on the relationship among the imaginary, media, and migration, as well as semistructured interviews with 10 LGBTIQ+ immigrants and refugees living in the city of São Paulo. The results of the analysis show the plurality of uses and appropriations encompassed in their media consumption and the contrasts between the imaginaries about Brazil and the reality they experience in the country.

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Published

2021-01-01

Issue

Section

Articles