Media Effects and Marginalized Ideas: Relationships Among Media Consumption and Support for Black Lives Matter

Danielle Kilgo, Rachel R. Mourão

Abstract


Building on research analyses of Black Lives Matter media portrayals, this inquiry uses a two-wave panel survey to examine the effects news coverage has on the evaluation of the core ideas from the Black Lives Matter social movement agenda. Results show that conservative media use increases negative evaluations; models suggest this relationship works as a multidirectional feedback loop. Mainstream and liberal media consumptions do not lead to more positive views about Black Lives Matter’s core ideas.


Keywords


media effects, partisan media, conflict, news audiences, Black Lives Matter

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