The Politics of Diversity: Netflix and the Transformation of Korean Drama Production in the Streaming Era

Abstract

This study examines the impact of Netflix on the diversity of Korean drama production in the global streaming era. Drawing on Napoli’s framework, it analyzes changes in source diversity (production companies) and content diversity (genres) across three distribution systems: terrestrial broadcasters, capital-intensive general programming and cable channels, and Netflix originals. Combining interviews with industry insiders and quantitative concentration measures of Korean dramas released between 2021 and 2023 (N = 200), this study identifies a paradoxical pattern in which Netflix expands genre diversity while also reinforcing existing patterns of capital concentration in Korean drama production. These findings suggest Korean cultural production is increasingly integrated into global value chains and reoriented toward global markets, raising critical questions about the qualitative dimensions of diversity.