Nicolás Ojeda, Miguel Ángel, UNIVERSITY OF MURCIA, Spain
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Vol 13 (2019) - Articles
In the Warcraft Universe We Trust: An Analysis of Transmedia Advertising Strategies in the World of Warcraft Video Game Series (“Battle Chest 3.0,” “Cataclysm,” and “Mists of Pandaria”)
Abstract PDF
ISSN: 1932-8036