Nicolás Ojeda, Miguel Ángel, UNIVERSITY OF MURCIA, Spain

  • Vol 13 (2019) - Articles
    In the Warcraft Universe We Trust: An Analysis of Transmedia Advertising Strategies in the World of Warcraft Video Game Series (“Battle Chest 3.0,” “Cataclysm,” and “Mists of Pandaria”)
    Abstract  PDF


ISSN: 1932-8036