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One Does Not Simply Create a Meme: Conditions for the Diffusion of Internet Memes


 
Dublin Core PKP Metadata Items Metadata for this Document
 
1. Title Title of document One Does Not Simply Create a Meme: Conditions for the Diffusion of Internet Memes
 
2. Creator Author's name, affiliation, country Michael Johann; University of Passau; Germany
 
2. Creator Author's name, affiliation, country Lars Bülow; University of Salzburg; Germany
 
3. Subject Discipline(s)
 
3. Subject Keyword(s) Internet memes, Merkel Meme, diffusion, Twitter, social media, content analysis
 
4. Description Abstract

Internet memes are particularly popular among young social Web users. Research into this phenomenon is booming. However, the success and diffusion factors of memes remain unclear. This interdisciplinary study delves deeper into the question of how and why memes spread through social media platforms. Based on Spitzberg’s model of meme diffusion and Rogers’ framework on the diffusion of innovations, this study integrates linguistic perspectives on image-based memes. Using a quantitative content analysis (n = 3,253), this study analyzes the reasons for the successful diffusion of the so-called Merkel Meme on Twitter. The results indicate success factors such as the participation of well-connected early adopter groups like journalists and media organizations in the early stage of the diffusion process as well as image editing.
 
5. Publisher Organizing agency, location USC Annenberg School for Communication & Journalism
 
6. Contributor Sponsor(s)
 
7. Date (YYYY-MM-DD) 2019-04-14
 
8. Type Status & genre Peer-reviewed Article
 
8. Type Type
 
9. Format File format PDF
 
10. Identifier Uniform Resource Identifier https://ijoc.org/index.php/ijoc/article/view/9169
 
11. Source Title; vol., no. (year) International Journal of Communication; Vol 13 (2019)
 
12. Language English=en en
 
13. Relation Supp. Files
 
14. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
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