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Communicative Forms on TikTok: Perspectives From Digital Ethnography


 
Dublin Core PKP Metadata Items Metadata for this Document
 
1. Title Title of document Communicative Forms on TikTok: Perspectives From Digital Ethnography
 
2. Creator Author's name, affiliation, country Andreas Schellewald; Goldsmiths, University of London; United Kingdom
 
3. Subject Discipline(s)
 
3. Subject Keyword(s) TikTok, short-video, forms of communication, digital ethnography, digital culture
 
4. Description Abstract

TikTok is an app that allows people to create, share, and consume short-video content. Although only available internationally since 2017, it has already been downloaded more than 2 billion times and has around 800 million active users. Public interest in the fleeting and seemingly random video clips that TikTok hosts is high. In fact, it has grown steadily since the time of the Twitter-owned short-video app Vine that ended its service in 2016 with only a quarter of TikTok’s current userbase. However, despite this steady growth in popularity, observations and theorizations of short-video apps like TikTok remain lacking. In this article, I thus seek to address this lack by critically discussing how to study short-video communications from the bottom up and by presenting the results of an exploratory investigation into TikTok and its communicative forms. Doing so, this article contributes to opening a space for serious engagement with this burgeoning yet understudied element of digital culture in the future.

 
5. Publisher Organizing agency, location USC Annenberg School for Communication & Journalism
 
6. Contributor Sponsor(s)
 
7. Date (YYYY-MM-DD) 2021-02-25
 
8. Type Status & genre Peer-reviewed Article
 
8. Type Type
 
9. Format File format PDF
 
10. Identifier Uniform Resource Identifier https://ijoc.org/index.php/ijoc/article/view/16414
 
11. Source Title; vol., no. (year) International Journal of Communication; Vol 15 (2021)
 
12. Language English=en en
 
13. Relation Supp. Files
 
14. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
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