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In the Warcraft Universe We Trust: An Analysis of Transmedia Advertising Strategies in the World of Warcraft Video Game Series (“Battle Chest 3.0,” “Cataclysm,” and “Mists of Pandaria”)

  
NICOLÁS OJEDA, Miguel Ángel; SAN NICOLÁS ROMERA, César; ROS VELASCO, Josefa. In the Warcraft Universe We Trust: An Analysis of Transmedia Advertising Strategies in the World of Warcraft Video Game Series (“Battle Chest 3.0,” “Cataclysm,” and “Mists of Pandaria”). International Journal of Communication, [S.l.], v. 13, p. 19, mar. 2019. ISSN 1932-8036. Available at: <https://ijoc.org/index.php/ijoc/article/view/9179>. Date accessed: 05 Jun. 2025.