Sun, Zhen, Macau University of Science and Technology, Macao
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Vol 7 (2013) - Articles
Cultural Values Conveyed through Celebrity Endorsers: A Content Analysis of Chinese Television Commercials
Abstract PDF
ISSN: 1932-8036
ISSN: 1932-8036
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ISSN: 1932-8036
ISSN: 1932-8036
