“Who Has Time for That?" Understanding Media Use Among Conservation Photographers

Elizabeth Anne Gervais


Although the environmental movement uses photographs and other visual material as part of its social change strategies, less is known about the professional content creators who attempt to use their professional skills for the movement’s benefit. This research examines Internet use among conservation photographers who must manage the tensions between their professional roles and their roles as advocates as they integrate Internet technologies into their work. The findings suggest that Internet use varies based on (1) the photographers’ relationships with traditional media, (2) how they see technology relating to building community, and (3) their strategies for bringing about social change. I present implications for environmental communication, new media, and social movements.


Internet, resistance, photography, activism, environment, creative industry

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