Terrorism as Failed Political Communication
Some terrorist acts are meant to communicate something beyond the violence they cause. They are a form of political communication that should be studied as such. To identify the acts we consider politically communicative, we develop a typology of primary objectives that ranges from strategic goals to such communicative statements as moral condemnation. We examine why, as a form of political communication, terrorist acts typically fail. Terrorism fails as political communication because it is violent; because targeted audiences often have little prior awareness of the group’s grievances; because it is sometimes a complex communication; and because governments and media frame issues in a way that sidelines the act’s communicative content. In promoting a better understanding of the message, and why it fails, we hope to make this component of terrorism a more robust subject of study for political communication scholars.